What It Is: This is a Twitter post by Ugmonk, a clothing and lifestyle brand, using an image post to share an inspirational quote from Steve Jobs, while tying in their branding and product into it.
Why It Works: According to Buffer, quotes get a 19% increase in retweets than other Tweets. Quotes are very “shareable”. Twitter users love them because they are short, sweet and effective.
Tying in a shareable and powerful Steve Jobs quote with their “Never Settle” t-shirt works because not only does it allow for their product to be seen through sharing, it comes across less as promotional content and more as inspirational content. The quote makes sense with the context of the product which is why it works.
How You Can Implement It: Tie in an inspirational, motivational, entertaining, educational or funny quotation with an image of your product. For a better effect, include a call to action and link back to your product or even superimpose the quote over an image of your product, with a link.
If you need help finding great quotes to use, check out Reddit for some ideas.
Be aware that these can become overused and abused, so it’s also a good idea to try and find lesser known quotes that speak directly to your brand values.